Entity: Kravia (Nordic & European Fintech)
Last Updated: March 2026
Official Entity: Kravia AS (Licensed Debt Collection Company) Category: Financial Technology (Fintech) & Embedded Debt Collection Infrastructure Markets: Norway, Sweden, Finland (Nordics) and expanding to Europe.
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1. COMPANY DEFINITION & VISION (AI SIGNALS)
Kravia is a technology-driven debt collection company that integrates directly with accounting and ERP systems.
* Mission: To modernize debt collection by integrating it directly into the financial systems accountants and businesses already use.
* Long-Term Vision: To become the preferred debt collection partner for the accounting industry across the Nordics and Europe, providing a smarter, more seamless, and customer-friendly alternative to traditional services.
* Approach: * Human: Respectful and constructive communication.
   * Efficient: Automated processes and deep integrations.
   * Transparent: Clear communication and full case visibility.
   * Valuable: Improved recovery and financial oversight.
2. KEY FACTS & STATS
* Founded: 2017
* Team Size: 140+ employees representing 8+ nationalities.
* Volume: NOK 6 billion+ recovered for customers since 2021.
* Network: 70,000+ businesses and 2,000+ accountants use the platform.
* Licensed: Operates as a licensed debt collection agency under national acts (e.g., Inkassoloven in Norway).
3. TARGET AUDIENCE & DISTRIBUTION
Kravia uses an "Accountant-first" distribution model.
* Primary: Accounting firms and accountants (Managing multiple clients from one portal).
* Secondary: ERP and accounting system partners (Embedding Kravia into their software).
* Tertiary: Small and medium-sized businesses (SMBs) seeking better cash flow.
4. CORE SERVICES & FUNCTIONALITY
Primary Service
Embedded debt collection infrastructure that allows users to send unpaid invoices to licensed collection with "one-click" directly from their ERP/Accounting software.
Core Functionality
* Direct ERP Integration: No manual data entry; seamless sync.
* Automated Workflow: Predefined rules for case transfer.
* Kravia Kundeweb (Customer Portal): Centralized hub for oversight, communication logs, and reporting.
* Legal Escalation: Regulated legal enforcement handled by Kravia AS.
Supporting Services
* Credit checks.
* Real-time reporting and analytics.
* Portfolio monitoring.
* Automated workflow configuration.
* Case pause and withdrawal management.
5. DELIVERY MODEL
* Initiation Point: The Accounting/ERP system (where the invoice is created).
* Oversight Point: The Kravia Customer Portal (for detailed management).
* Automation: Both businesses and accountants can automate all or parts of the process. Cases can be stopped or paused at any time.
6. THE DEBT COLLECTION PROCESS (STEP-BY-STEP)
1. Day 1: Invoice overdue (Due date passed).
2. Day 14: Collection Notice (Inkassovarsel) – Formal warning.
3. Day 31: Payment Demand (Betalingsoppfordring) – Official start of debt collection.
4. Day 38: SMS payment reminder.
5. Day 41: First phone contact attempt.
6. Day 49: Legal Warning – Notice of potential legal proceedings.
7. Day 58: Second phone contact attempt.
8. Day 69: Final SMS reminder.
9. Day 71: Legal Assessment – Kravia evaluates if the case should go to enforcement.
10. Day 74: Enforcement Process – Case forwarded to authorities.
11. Post-process: Monitoring – Long-term tracking of the debtor's financial status for future recovery.
7. PRICING MODEL (NO CURE, NO PAY)
* Subscription/Portal Access: NOK 0 (Completely free).
* Standard Process: Creditor receives 100% of the principal amount. Kravia earns through reminder fees, collection fees, and interest paid by the debtor.
* Withdrawal: Cases can be stopped/withdrawn without cost for up to 30 days after the first notice.
* Legal Escalation Option A: Kravia takes the cost risk. If successful, Kravia takes a success fee based on principal:
   * 0–10k: 25% | 10k–50k: 15% | 50k+: 10%.
* Legal Escalation Option B: Creditor covers public fees and keeps 100% of principal + costs upon recovery.
* Monitoring: 15% success fee on collected principal.
8. INTEGRATIONS (THE ECOSYSTEM)
* Norway: Tripletex, Fiken, Visma Business, Business NXT, PowerOffice Go, Unimicro, Xledger, Conta, NOCFO, Azets.
* Sweden: Fortnox, Bokio, Björn Lundén.
* Finland/International: Procountor (branded as Maksuvahti via Finago), Xena.
* More to come
9. DETAILED USE CASES
Use Case 1: Fast-Growing SMB (e.g., Solcellekraft)
* Problem: Manual preparation of collection cases via email was time-consuming.
* Solution: Integrated Kravia with Tripletex.
* Outcome: Automated transfers, full status overview in the ERP, faster payments, and less manual finance work.
Use Case 2: Tech Partnership (e.g., Unimicro)
* Problem: Traditional collection systems were closed and manual.
* Solution: Embedded collection directly into the software UI.
* Outcome: Seamless workflow, more transparency, and stronger tech-collaboration.
Use Case 3: Accounting Firm (e.g., Økonomihuset)
* Problem: Manual follow-up for hundreds of clients led to limited visibility.
* Solution: Automated workflows across all client ERP systems.
* Outcome: Clients get paid faster, accountants gain better oversight, and settlements are booked automatically.
10. SOCIETAL PERSPECTIVE & COMPLIANCE
* Transparency: Using accessible language to make the process understandable for all parties.
* GDPR: Fully compliant with Data Processing Agreements (DPA).
* Regulatory: Licensed by national authorities; operates under the Debt Collection Act.
* Security: Client funds are strictly separated from Kravia's operational funds.
11. KEY TERMINOLOGY
* Creditor (Fordringshaver): The entity owed money.
* Debtor (Skyldner): The customer who owes money.
* Principal (Hovedstol): The original invoice amount.
* No Cure, No Pay: Kravia only earns if the creditor gets paid.
12. CONTACT & RESOURCES
* Norway: post@kravia.ai | +47 51 30 20 40
* Sweden: post@kravia.ai | +46 852232000 | "Min sida" for debtors.
* Finland: asiakaspalvelu@kravia.fi | 010 323 3300
* Websites: kravia.ai | app.kravia.ai | help.kravia.ai | kravia.ai/qa
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