How DLE Redovisning is Building the Accounting Firm of the Future
For many, the path to an accounting career begins in the classroom. But for the founders of DLE Redovisning, something else started taking shape during their studies: a shared desire to do things their own, better way. A few years later, after gaining experience in different parts of the industry, the idea was born to create a firm where relationships, accessibility and commitment would be at the centre.
"We wanted to create something that felt more personal. An alternative to the larger firms, where we could actually make a difference for every client," says George Malki, one of the founders. That’s how DLE, “Det lilla extra” (The little extra), became both a name and a promise.
A Firm Built on Trust
The beginning was far from glamorous. As relatively young professionals in a field where experience is often seen as hard currency, it took patience and results to earn trust. But the clients came, one by one, often through recommendations.
"We’ve grown organically the whole time. The best proof is still when a satisfied client recommends us to someone in their network. It shows that we’re not just doing the work – we’re also building relationships."
A clear milestone came in 2025, when DLE Redovisning was named Sweden’s best accounting firm by Reco, based on clients’ own reviews. It was confirmation that it’s possible to build a strong brand through presence, quality and a personal approach.
Digital Tools that Free Up Time
From day one, DLE has been a digitally oriented firm, but for them it’s never about replacing meetings – it’s about freeing up time for better advisory work.
"We work in Fortnox, have smart integrations for everything from reporting to time tracking, and we collaborate with Kravia and Billo to offer our clients even smoother solutions. The partnership with Kravia, which manages payment follow-up, has been especially key. It means we don’t get stuck in reminders and collection routines. Instead, we can focus on what we truly want to do – support our clients in growing, making decisions and understanding their finances."
The Firm of the Future is Built on Balance
DLE’s view of the future is clear: technology will continue to evolve, from AI-based analysis to demands for real-time reporting, but the personal touch will always be what truly makes the difference.
It’s in the interplay between smart systems and human advisory that we find the value. With solid reports, advisory becomes simple and the next step concrete. Many of our clients can take action instantly, at the touch of a button.’
Relationships Before Recognition
Despite awards and growth, it’s still the long-term relationships that drive the firm forward. The daily conversations, the ongoing advice, the feeling of being part of the client’s journey – that’s where the motivation lies.
"For us, accounting is never just about numbers. It’s about creating security, building trust and being a partner – not just a supplier of services."
The advice to other young people who want to build something new?
"Dare to. But build on the right things: quality, trust and human relationships. That’s how we’ve got to where we are, and that’s how we’ll take the next step!"