The Future of Advisory Services

Emelie Gulliksson at Baker Tilly on the consultant’s role and the industry’s development.

What is the most interesting part of working as a consultant at Baker Tilly Stockholm?

The most interesting part is the variety and the opportunity to genuinely create value for our clients. At Baker Tilly Stockholm, we work with everything from small, owner-managed businesses to larger companies, and our strength lies in the close collaboration we build with our clients. No two days are the same, and we constantly adapt to new needs, regulations, and business challenges.

We also have strong internal cooperation between our service lines in accounting, payroll, tax, and audit. This enables us to offer our clients a complete solution and support them in developing their financial processes in a long-term and sustainable way. Being part of a team that continuously evolves and works together to deliver the best possible advisory service is something I truly value.

Which types of clients or industries do you find most exciting to work with?

Growth companies are always fascinating, as we have the opportunity to help build structures and processes from the ground up. At Baker Tilly Stockholm, we work with many entrepreneur-led businesses, where we support clients in developing sustainable financial strategies and streamlining their processes. Our advisory role becomes especially important here, as we can help them make sound financial decisions both in the short and long term.

Industries with complex financial flows and specific regulations are also particularly engaging. These can include businesses with varying operating models and specialised requirements, where we as consultants need deep knowledge to provide the right guidance. We also see that companies with international links place high demands on our advisory work. One of our strengths is our international network, spanning more than 140 countries and giving us access to global expertise and resources. This variety and challenge mean that we are constantly developing and able to offer even better support to our clients.

What do you think will be the key focus areas within the industry in 2025?

For us at Baker Tilly, staying at the forefront of digitalisation and advisory services is becoming increasingly important. We see a clear shift where businesses are seeking more than traditional accounting and audit; they want strategic advice that helps them make better business decisions. At the same time, we as consultants are moving away from purely administrative tasks and focusing more on analysis, reporting, and efficiency improvements.

To meet this shift, smart digital tools will be essential. Systems that automate and streamline administrative work free up time for us to focus on the strategic and advisory aspects. Tools such as Kravia can play an important role here, both by improving processes and giving us better insights, strengthening our role as advisors. We are also seeing increased demand for transparency and compliance, where companies need clear guidelines for their financial processes.

Whether it concerns reporting, tax matters, or sustainability requirements, our role as consultants is becoming more important than ever. For us, it is about being a long-term partner to our clients and helping them navigate an increasingly complex and fast-changing business landscape.