From Stockholm to Helsinki – how EMU Growth Partners helps clients grow with the right routines and the right partners
When Anna-Bella Packwood, Nordic Team Lead and Country Manager Sweden at EMU Growth Partners, describes her day-to-day work, it’s not just about numbers and bookkeeping. It’s about trust, structure, and staying one step ahead.
Since their start in 2007, the Finnish company has grown into something significantly larger than a traditional accounting firm. With over 120 employees, more than 1,000 clients, and operations across Finland, Sweden, Norway, and Denmark, EMU has built its position on a simple yet deeply rooted conviction: when finance and administration take care of themselves, entrepreneurs can focus on what they are actually passionate about.
They call themselves a comprehensive administrative partner, and they mean it literally. Payroll, accounting, financial management, advisory services. Not one service at a time, but a cohesive whole.
It’s a philosophy that is easy to state, but harder to live up to.
Building trust takes time and requires the right structure
As Nordic Team Lead and Country Manager Sweden at EMU Growth Partners, Anna-Bella is responsible for the Swedish operations. If you ask her what truly sets EMU apart from the crowd, the answer rarely focuses on technical solutions or price lists. It’s about something more fundamental.
"For us, everything starts with truly understanding the client. Not just their numbers, but their business, their goals, and their risks. If we don’t set the right expectations from day one, it doesn’t matter how good our systems are. Trust is built in the first conversation, not in the annual accounts."
This mindset permeates EMU’s entire way of working. Before a client is in the system, before a single invoice is sent, it’s about understanding: what makes this company unique? What do their flows look like? What keeps them awake at night? Only when these answers are in place can EMU make a promise. And when they make a promise, they keep it.
"Routines" is a word that often comes up in conversations with EMU, not as something restrictive, but as the foundation for freedom. Clear internal routines ensure that nothing falls through the cracks. Clear routines with the client ensure that expectations are always aligned. This is partly why EMU can offer its clients fixed pricing, a testament to the fact that they have done the work to truly understand what the assignment entails.
A firm with a Nordic mindset
With operations across the Nordics, EMU has built the capacity to handle clients' needs regardless of where in the region they are located. Swedish clients are managed with the same expertise and processes as Finnish clients, and when a company operates in multiple countries, EMU ensures the big picture remains cohesive.
This requires partners who think the same way. This is one of the reasons why the collaboration with Kravia has become a natural part of EMU’s daily operations. Kravia is built-in as an integrated solution in the Finago Procountor accounting software, one of the systems EMU uses daily, meaning that payment follow-up never becomes a side issue. It is part of the flow, not a separate task requiring manual handling or a change of systems.
"When Kravia is integrated directly into Procountor, follow-up becomes a natural part of the process. It’s not something we have to 'add on' afterwards. For our clients, this means faster action, better cash flow, and fewer situations where an issue has time to become a real problem."
But what truly makes the partnership worth highlighting is that it doesn’t stop at a national border. Today, Kravia’s Swedish and Finnish operations work side-by-side with EMU’s respective teams, with the same commitment, the same understanding of local conditions, and the same drive to make things work. It isn't noticed through grand gestures, but in the fact that things just work, day after day, market after market.
For Anna-Bella, who operates at the intersection of the Swedish and Finnish businesses, this provides a level of security that is hard to overstate.
"Working across borders places high demands on a shared vision. With the Kravia team, we don’t have to start from scratch in every country. They understand both the Swedish and Finnish markets, regulations, culture, and business practices. This saves an enormous amount of time and creates peace of mind for both us and our clients."
When the system works, it shows in the business
One of the growth companies that has worked closely with EMU testifies to how the partnership has created a necessary structure. For them, it hasn't been about solving isolated issues, but about getting a framework in place that allows them to look forward with full confidence.
"The greatest value for us is that we don’t have to spend energy chasing payments or wondering how the follow-up is being handled. EMU has a handle on the big picture, and with Kravia in the background, the process works without us needing to step in and manage it. It gives us peace of mind."
This is exactly the type of relationship EMU strives for: being a proactive partner that steps in and takes genuine responsibility. When payment follow-up is handled seamlessly in the background via Kravia, time is freed up for what actually drives the company forward. The client can focus on their core business, EMU can focus on its role as an advisor, and everyone involved can put their energy into the right things.
Financial administration doesn’t have to be something you merely endure. In the right hands, with the right structure and the right partners, it becomes the leverage that actually allows a company to grow.
That is what EMU Growth Partners proves, every single day.