When Coaching Meets Automation - ROAR and Kravia’s Recipe for Smarter Business
Entrepreneurial coaching meets smart automation. Together, ROAR Accounts and Kravia are helping small business owners save time, simplify cash flow, and focus on what really matters.
Empowering Entrepreneurs to Understand Their Numbers
ROAR Accounts is an entrepreneur-led and entrepreneur-oriented accounting firm – a crossroads where the dreams of micro and solo entrepreneurs meet their business goals. The company’s approach is based on coaching: helping entrepreneurs understand their numbers and build routines that drive profitability, even in the middle of a busy everyday life.
“We operate fully digitally and keep our processes clear – automation, efficiency, and transparency are part of our daily work. We’re constantly exploring and adopting new tools that save us time and make our work easier. That’s why we wanted to start using the Maksuvahti service offered by Kravia and Procountor, so that we, as entrepreneurs, can focus on what truly matters,” says Niina Kainulainen, CEO of ROAR Accounts
Smart Tools to Make Everyday Work Easier
For ROAR, digital tools and automation are an essential part of everyday operations.
“The Kravia portal is easy and intuitive for us to use. We can communicate directly with the collection specialists inside the portal, which keeps things moving quickly,” Kainulainen explains. “Connecting Kravia with Procountor was simple, and the implementation was effortless. Automation ensures that overdue sales invoices are transferred from Procountor to Kravia smoothly. It’s also easy to follow up on receivables through the portal.”
Kainulainen adds that the benefits of using Kravia are clear both for ROAR and their clients: “Kravia’s solutions have brought us and our clients significant time savings, better recovery of receivables, and a transparent process.”
A Partnership That Moves the Industry Forward
At Kravia, the collaboration with ROAR is seen as an example of how a modern accounting firm and a digital partner can work together to move the entire industry forward.
“Working with modern accounting firms like ROAR feels natural and efficient, as we share the same goal: building processes and solutions that make entrepreneurs’ financial management as smooth as possible,” says Philip, Head of Partnerships at Kravia.
“We also gain valuable insights from accounting firms and companies about their real challenges, and together we find the best solutions that move the whole industry forward.”
A Shared Vision for the Future
Together with ROAR, we show how collaboration between modern, entrepreneur-focused firms and innovative financial technology can create real impact. By combining coaching, transparency, and automation, we help entrepreneurs build businesses that are both sustainable and future-ready.